USE OF SOCIAL MEDIA IN ELECTION CAMPAIGNING
Keywords:
social media, election campaigning, communications, individualization, public pages, rejection of strict moderation, target group, electoral process, election campaign,Abstract
This article is devoted to the study of the effectiveness and impact of the use of social media in the context of election campaigning. The author considers various aspects of interaction between political candidates and voters through social media platforms. It analyzes the impact of online communications, the forms and content of campaign materials, and the ways in which voters are mobilized using digital technologies. The paper also assesses the effectiveness of tactics and strategies employed by candidates to increase their visibility and impact on audiences during the campaign period. The paper includes an analysis of current trends and examples of successful use of social media in political campaigning, which makes it relevant for political scientists, marketers and social activists.
References
Howard, P. N., & Hussain, M. M. (2013). “Democracy’s Fourth Wave?: Digital Media and the Arab Spring.” Oxford University Press.
Kreiss, D. (2016). “Seizing the Moment: The Presidential Campaigns’ Use of Twitter During the 2012 Electoral Cycle.” New Media & Society, 18(2), 282-299.
Wilson, A. (2015). “Ukraine Crisis: What It Means for the West.” Yale University Press.
Ист.: https://24.kg/vlast/167428_vyiboryi-2020_polzovateli_sotssetey_ vyikladyivayut_foto_ivideo_snarusheniyami/
